SEO. Need to rank higher in Google? You need to do “white-hat” SEO!
Search Engine Optimization (SEO) is the process of improving the visibility (where the website listing appears in the search engine results, i.e. its ranking) of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Search Engine Optimisation (SEO), or internet marketing, is a vital aspect of running a successful online business. Many companies spend a lot of money having a website designed and built, only to forget the importance of search engine optimization and internet marketing.
As a result, their website ends up in the lower rankings of the search engines where their customers and prospects struggle to find it. With some advanced search engine optimization (SEO) and marketing techniques, your website can move higher up the search rankings, ultimately sending more targeted traffic to your site.
Some companies providing SEO services claim to guarantee you a number one position in the rankings. Unfortunately this is not possible – there is absolutely no guarantee of achieving a first page listing for everyone. Those agencies claiming they can do so will be using “black-hat” techniques that will (at some point) get your site blacklisted by the likes of Google and ultimately drop your website entirely from their listings.
CMYKreative does not make unrealistic claims about our optimization services, but we have had considerable ongoing success in attaining high rankings for several of our clients and of course for ourselves, which is why you are reading this now!
Search Engine Optimization (SEO) Services we offer>
Our team of SEO experts offer high quality and long standing results based search engine optimization. We follow organic (“white-hat”) ethical SEO strategies to bring your website natural and effective rankings as well as increased web traffic.
some of the on-site SEO optimization services we offer:
- Meta keywords analysis and set up
- Meta title tag analysis and set up
- Meta description
- Duplicate content fixing and manage as per relevant
- Internal link structure analysis
- XML site map creation
- Robots text set up
- Optimize H1, H2 tags
- Optimize and fix CSS & HTML errors
- Optimize image alt tags
- Broken link fixing
some of the off-site seo optimisation services we offer:
- Pay-Per-Click (PPC) Campaign Management
- Social Media Optimization (SMO) Marketing
- Article Writing/Copywriting
- Link Building
- Article submission and Article Marketing
- Blog Posting
- Blog Commenting
- Social Bookmarking
- Directory Submission
- Press Submission and Distribution
- Forum Posting
- RSS feed submission
- Search engine submission
- Question & Answer with Yahoo and Answer.com
- Yellow Pages listings
- Online classified postings
- PDF links
- Video posting and sharing
- Powerpoint slide posting
- Facebook marketing
- LinkedIn marketing
- Twitter campaigns
We provide weekly or monthly reports and analysis of the following:
- Traffic Analysis
- Link Analysis
- Visitor Tracking
- Keyword Rankings
- Google Analytics
- Google AdWords/PPC Campaigns
As with everything, your website and SEO requirements are unique. We do provide off-the-shelf SEO optimisation ‘packages’ but are always happy to tailor our offerings to suit your specific needs.
Why optimize Your Site?>
The design and development of your website are only the beginning of achieving online success for your business. Your site must be optimized and then submitted to the main search engines, e.g. Google, Yahoo and Bing. If your website is not optimized, the chances of your online business being found are extremely slim.
Currently, more than 70% of all e-commerce transactions originate from a search engine query. If your site is not listed on the right directories and search engines, it may never be found by the huge numbers of potential customers who use the internet to source new business. The main advantages of SEO are that it increases the chances of your business maximising its potential and it brings people who are already interested in your product or service directly to you.
What is Search Engine Optimization (SEO)?>
Having a web presence has become a vital element of most businesses, being used for advertising and marketing purposes, and increasingly for actually conducting business online.
Achieving high rankings in the search engines (especially Google) requires an ever increasing amount of time and effort, including, as it does, various strands, such as how we structure the site, how we design the graphics, how we program the code, etc. These techniques can drive qualified traffic to your site without traditional, visible advertising, by making sure you are found by exactly the people who are looking for you.
Advantages of Search Engine Optimization (SEO)>
As previously stated, SEO is vital in preparing your site for maximising its traffic potential. Over 600 million online searches are done every month in the UK alone and 85% of all Internet users find what they are looking for through search sites. Allowing CMYKreative to implement SEO strategies to promote your web presence will ensure that your site is found by as many internet users as possible.
What is Pay Per Click (PPC) Advertising?>
Pay Per Click marketing campaigns are one of the most successful methods of directing increased traffic to websites. In a similar way to traditional advertising, paid listings engines charge advertisers for visitors who pay per click on the results page for a specific search term in order to be presented in the top three listings. This is a very effective way of guaranteeing top listings, so is a strategy which will become increasingly popular.
CMYKreative will work closely with you to help choose the most appropriate keywords and bidding prices for your campaign. This will help create ads that bring in higher click-through rates, which should help sell your products/services.
Advantages of Pay Per Click (PPC) Advertising>
Pay Per Click (PPC) campaigns have several advantages for online marketing. For example, it does not require any changes to the design of your website, and, as with SEO campaigns, qualified and targeted search engine traffic will be directed to your site. It is possible to ascertain exactly how many people are visiting your site and exactly what the campaign is costing you. As mentioned before, we will help you choose the search terms, and you are able to choose as many or as few as you like, and it allows you to decide on a monthly budget and stick to it. The other advantage is that these campaigns can be implemented in a relatively short period of time.
What is Link Building?>
Link building also has an important role to play in search engine positioning and in directing other relevant users to your site. Many search engines value this very highly and therefore use the number and quality of sites that link to you as a factor in their ranking algorithm, i.e. you must have links from high quality sites that Google, Yahoo, MSN and the other search engines deem important. CMYKreative will therefore target the sites that will provide you with the most valuable links.
It is important that this link building is combined with SEO – the truth is that you need your website highly optimized for good search engine rankings and you also need strong incoming links with keywords in your text.
Advantages of Link Building>
Link building is advantageous to your ranking by the search engines, as they commonly incorporate the number of sites linking to you in their algorithm. As a result, it is a means of sending search engine traffic quickly and effectively, and also means that your site will be strategically linked on other sites and directories.
Why Choose CMYKreative?
Below are just some of the reasons why you should choose CMYKreative to implement your Search Engine Optimization (SEO) strategy.
- We have a very flexible approach, which extends to the changing environment of the web and the fact that all client sites are different.
- We will work closely with you so that you are kept constantly aware of why we do what we do, what produces the results, why these techniques work, and we always ensure that all work undertaken on behalf of any client belongs to the client.
- We will be honest and realistic from the start, and will not make any promises that we cannot keep.
- Finally … how do you know that what we do will work? Well, that’s an easy one to answer … you found us didn’t you? We must be doing something right … and we’ll do the same things for you.