The Internet Advertising Bureau (IAB) specifies standard advertising banner sizes. The size (dimensions) of your banner ad is important because the sites you want to advertise on may only accept certain size ads and typically charge more for larger ads. Webmasters also often set file size limitations on specific Banner Adverts too as any image, especially multi-frame animated images add to the overall file sizes of the web page and thus increases the download time of that page.
Here are a few of the most commonly used sizes:
|Table of Standard Banner Sizes with typical maximum file sizes
(click size to view sample)
|Banner size (pixels)||File Size||Template Name|
|728 long x 90 high||25 KB||Leaderboard Banner|
|468 long x 60 high||20 KB||Full Horizontal Banner|
|392 long x 72 high||20 KB||Full Horizontal Banner w/navigation bar|
|234 long x 60 high||15 KB||Half Banner|
|120 long x 240 high||20 KB||Vertical Banner|
|120 long x 90 high||10 KB||Button 1|
|120 long x 60 high||10 KB||Button 2|
|125 long x 125 high||15 KB||Square Button|
|88 long x 31 high||5 KB||Micro Button|
Banner ads were at the forefront of the web explosion in the mid to late 90s. Finally a new advertising model had emerged, but in reality it was based on the old model of impressions. Today, even with the success of pay per click marketing, selling banner advertising is a great way for websites to make money.
Remember that banner advertising offers two great ways to get your message out there: one by repeated displaying of your message and brand, and two by generating strong call to action for your prospects.
CMYKreative can of course create Banner Ads in any size or format you require, even non-standard sizes or formats.
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