Banner Ads. Standard Sizes Comparison.

The Internet Advertising Bureau (IAB) specifies standard advertising banner sizes. The size (dimensions) of your banner ad is important because the sites you want to advertise on may only accept certain size ads and typically charge more for larger ads. Webmasters also often set file size limitations on specific Banner Adverts too as any image, especially multi-frame animated images add to the overall file sizes of the web page and thus increases the download time of that page.

Here are a few of the most commonly used sizes:

Banner ads were at the forefront of the web explosion in the mid to late 90s. Finally a new advertising model had emerged, but in reality it was based on the old model of impressions. Today, even with the success of pay per click marketing, selling banner advertising is a great way for websites to make money.

Remember that banner advertising offers two great ways to get your message out there: one by repeated displaying of your message and brand, and two by generating strong call to action for your prospects.

CMYKreative can of course create Banner Ads in any size or format you require, even non-standard sizes or formats.

Contact us today to learn more or click here to view a selection of banner ads created for current clients.

Click here to see what it costs to produce your next banner advert.

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