Thursday, February 23, 2012
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Reference Our Articles Brand Reputation begins with your Logo

Brand Reputation begins with your Logo

Will the logo you choose to identify your business or organization foster confidence in your products and services? Will it help ensure you receive fair consideration from potential clients? Surprisingly few decisions you make will have a more immediate impact on the public's perception of you and your organization – and on the success of your organization's marketplace experience.

So why not entrust your logo's design to our CMKreative logo experts?

A logo, of course, isn't your actual brand – though logos do provide both instant brand recognition and market perception, when crafted by logo professionals using true creative talent plus market insight. A logo should inspire both confidence and trust in your brand, while making a bold statement about your business style. Sound like your current logo? If not – then maybe the reason may be found below:

  1. You decided to save money and design it yourself. Rarely is this a good idea, simply because you most likely got where you are by focusing on what you do well. Our CMYKreative graphic designers, likewise, have won wide recognition by doing logo design exceptionally well and for a broad variety of clients.
  2. Your current logo was the winner in a logo contest. Saving money upfront only makes sense if it has no bad impact on future profits. Your organization's logo isn't the place to economize on talent and design expertise. An effective and inspiring logo pays for itself many times over, starting from day one.
  3. Clip art or stock imagery plus Photoshop seemed adequate. But will potential customers think so? And what does a homemade logo say about your overall resources – or the level of service potential clients can expect from your organization? You might also find yourself in legal hot water if someone out there decides your logo design infringes on theirs. What will your "savings" amount to then?
  4. You went with one of those logo mills on the Internet. And some obscure shop in a faraway land emailed you a cut-rate creation. Is that really what you want gracing the top of your firm's business letterhead? Our CMYKreative graphic artists research your market and then add your organization's qualities and vision into producing something both unique and uniquely qualified to represent you – with style, class and authority. Why settle for anything less?
  5. You neglected to get market feedback. A professional logo design department such as ours not only researches your marketplace beforehand – but scientifically tests the new logo to make sure it communicates your corporate message. And that it says the right things to the right market segment. Only a full-service agency like ours can provide you with that critical market feedback.

Let our logo design experts at CMYKreative sit down with you and define your vision and goals, and then help you review all the design possibilities in selecting a truly effective logo. Design costs can definitely be tailored to meet your budget without sacrificing creativity, insight and experience.

To find out how CMYKreative can help improve brand image, get in touch with us now and we'll work our magic on your logo and help you truly stand out from the crowd.

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CMYKreative is an advertising, graphic design and website design expert providing a wide range of printed marketing materials and online solutions to businesses large and small worldwide. From print advertising, logo design and brand identity, through to custom-coded eCommerce or CMS-based websites, Search Engine Optimization (SEO) and website hosting, we've got the solution. To find out how CMYKreative can provide you with the best solution to solve your current marketing needs, whether they are in print or online, contact us now to discuss how our solutions can be tailored to your exact needs.

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CMYKreative are currently seeking additional staff to join our growing team. If you are a Website Developer/Programmer who is passionate about their work or a Graphic Designer who knows how to make the boring look great, find out more and get in touch with us now.

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Testimonials

 

CMYKreative has worked with SCAD Bangkok to help us redesign and launch a revamped website which will enable us to have more control over the updating of the site ourselves. At all times they have been a pleasure to work with - nothing is too much trouble and, despite the pressure at times, CMYKreative work with good humour and patience.

Chris is able to explain things clearly to non-technical end-users and to find solutions to the issues raised in using the site. I would not hesitate in recommending Chris and CMYKreative for web design and related work.

 

Claire Deacon
SCAD Foundation
www.scadbangkok.org

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