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Four Color Process Printing » The vast majority of magazines and colour books are produced using four-colour process. Originally the artwork and originals were separated photographically using filters to produce four printing plates.

Exhibition Stands, Booths, Displays, Banners and Posters. » Exhibition Stands, Booths, Displays, Banners & Posters. We make them work for you. Thinking of displaying your products or services to the marketplace? Does an upcoming trade show offer you an opportunity to shine? Does your shop front need ...

So you think you don't need to use an outside Graphic Design Agency . . . » It seems there are a large number of Companies out there that think it is an extravagant and unnecessary expense to hire an outside Graphic Design Agency to do their work for them.

Don't forget your margins when binding! » Most Graphic Designers have learned early on that you need to take into consideration the finishing processes (folding, trimming, binding and finishing etc) before you progress too far with a design job. Not taking these things into consideration ...

Why we don't make speculative presentations » CMYKreative receives its fair share of Request For Proposal/Pricing (RFP) or Request For Quote (RFQ) which we are more than happy to provide. The main product of our business is ideas; creative design s...

Marketing Materials: Brochures, Leaflets, Newsletters, Folders. » What do they all have in common? When done right they place your product virtually into the hands of potential customers – and win you new clients! Brochures, leaflets and other printed materials which carry your marketing message should...

What is "Raised Ink" printing? » Raised ink printing is the engraving-like effect that is achieved by raised ink printing, a printing process actually known as thermography.

Banner Ads. Standard Sizes Comparison. » Banner ad sizes range from the small to large. Definition of banner ad size include "horizontal", "vertical", "skyscraper", "square" and other descriptions. The most accurate way to convey banner ad sizes remains using its pixel dimensions, and is us...

Color and its use in Graphic Design » In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of the visible colors. Newton also found that each color is comprised of a single w...

Banner Advertising. Make an impression online. » Today's banner advertising is the online equivalent of spot ads in newspapers or magazines. When a person browses a web page looking for information your banner ad should be what really stands out on the viewed page – capturing the ...

Monday, February 06, 2012

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Two examples of Banner Ads that we have produced. Click here or the banners above to view further Banner Advertising samples.

Banner Advertising Standard Sizes

The Internet Advertising Bureau (IAB) specifies standard advertising banner sizes. The size (dimensions) of your banner ad is important because the sites you want to advertise on may only accept certain size ads and typically charge more for larger ads. Webmasters also often set file size limitations on specific Banner Adverts too as any image, especially multi-frame animated images add to the overall file sizes of the web page and thus increases the download time of that page.

The IAB refers to Banner Adverts as Interactive Marketing Units (IMU) Ad Formats and regularly approves new sizes and types (rectangles, pop-ups, skyscrapers, etc.) Here are a few of the most commonly used sizes:

Table of Standard Banner Sizes with typical maximum file sizes (click size to view sample)
Banner size (pixels)	File Size	Template Name
728 long x 90 high	25 KB	Leaderboard Banner
468 long x 60 high	20 KB	Full Horizontal Banner
392 long x 72 high	20 KB	Full Horizontal Banner w/navigation bar
234 long x 60 high	15 KB	Half Banner
120 long x 240 high	20 KB	Vertical Banner
120 long x 90 high	10 KB	Button 1
120 long x 60 high	10 KB	Button 2
125 long x 125 high	15 KB	Square Button
88 long x 31 high	5 KB	Micro Button

CMYKreative can of course create Banner Ads in any size or format you require, even non-standard sizes or formats.

Contact us today to learn more or click here to view a selection of banner ads created for current clients.

Click here to see what it costs to produce your next banner advert.

Click the images above to view at larger sizes.

Quick Contact

So you think you don't need to use an outside Graphic Design Agency . . .

It seems there are a large number of Companies out there that think it is an extravagant and unnecessary expense to hire an outside Graphic Design Agency to do their work for them.

Job Opportunities

CMYKreative are currently seeking additional staff to join our growing team. If you are a Website Developer/Programmer who is passionate about their work or a Graphic Designer who knows how to make the boring look great, find out more and get in touch with us now.

CMYKreative is an advertising, graphic design and website design expert providing a wide range of printed marketing materials and online solutions to businesses large and small worldwide. From print advertising, logo design and brand identity, through to custom-coded eCommerce or CMS-based websites, Search Engine Optimization (SEO) and website hosting, we've got the solution. To find out how CMYKreative can provide you with the best solution to solve your current marketing needs, whether they are in print or online, contact us now to discuss how our solutions can be tailored to your exact needs.