The Internet Advertising Bureau (IAB) specifies standard advertising banner sizes. The size (dimensions) of your banner ad is important because the sites you want to advertise on may only accept certain size ads and typically charge more for larger ads. Webmasters also often set file size limitations on specific Banner Adverts too as any image, especially multi-frame animated images add to the overall file sizes of the web page and thus increases the download time of that page.
The IAB refers to Banner Adverts as Interactive Marketing Units (IMU) Ad Formats and regularly approves new sizes and types (rectangles, pop-ups, skyscrapers, etc.) Here are a few of the most commonly used sizes:
|Table of Standard Banner Sizes with typical maximum file sizes
(click size to view sample)
|Banner size (pixels)||File Size||Template Name|
|728 long x 90 high||25 KB||Leaderboard Banner|
|468 long x 60 high||20 KB||Full Horizontal Banner|
|392 long x 72 high||20 KB||Full Horizontal Banner w/navigation bar|
|234 long x 60 high||15 KB||Half Banner|
|120 long x 240 high||20 KB||Vertical Banner|
|120 long x 90 high||10 KB||Button 1|
|120 long x 60 high||10 KB||Button 2|
|125 long x 125 high||15 KB||Square Button|
|88 long x 31 high||5 KB||Micro Button|
CMYKreative can of course create Banner Ads in any size or format you require, even non-standard sizes or formats.
Don't delay – call us today!
Telephone ( English | ไทย )
+66 (0) 2 172 7255
+66 (0) 2 172 7266
Mobile ( English )
+66 (0) 8 7802 6408
Mobile ( ไทย )
+66 (0) 8 1016 6766
+66 (0) 2 172 7266
CMYKreative has worked with SCAD Bangkok to help us redesign and launch a revamped website which will enable us to have more control over the updating of the site ourselves. At all times they have been a pleasure to work with - nothing is too much trouble and, despite the pressure at times, CMYKreative work with good humour and patience.
Chris is able to explain things clearly to non-technical end-users and to find solutions to the issues raised in using the site. I would not hesitate in recommending Chris and CMYKreative for web design and related work.